Rhodiola Rosea Commercialization Project

2010 Finalist: Innovation In Agricultural Science Sponsored By Dow AgroSciences Canada Inc.

Relieving Stress with Health Products

Dr. Susan Lutz’s team of 50 scientific professionals from Alberta responded to international consumer demand for high-quality Rhodiola rosea natural health products to relieve stress.

The Rhodiola Rosea Commercialization Project developed a brand new Alberta-grown crop: Rhodiola rosea, Aurora. It found markets and created a cooperative that links more than 160 growers with international buyers. And it has become the most advanced natural health product standardization model – from seed to shelf – in the world.

The multi-organization collaboration has brought significant international recognition and economic benefit to Alberta.